Coupang Launches 'Healthcare Specialty Section'... "Shop by Comparing Desired Products"
[Asia Economy Reporter Kim Bo-kyung] Coupang announced on the 2nd that it is operating a 'Healthcare Specialty Section' where customers can compare health-related products and purchase their preferred items.
The Healthcare Specialty Section can be accessed through the themed sections in the category menu on Coupang's homepage.
In the mask theme, an essential item for going out, customers can search masks by KF blocking index, size, color, quantity, and more, which have become must-haves due to COVID-19. Especially, a variety of masks are available, from those for infants to replaceable filter masks, making it convenient for consumers to purchase according to their needs.
The health measurement equipment theme offers thermometers of various types needed at home, offices, restaurants, and more. Devices for health management such as blood pressure monitors, blood glucose test strips, and lancets can also be compared at a glance.
Recommended special price products offer healthcare items at discounted prices. Coupang Wow Membership members receive benefits through Wow discounted prices.
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A Coupang official said, "This themed section was prepared as the number of customers who want to compare healthcare products and purchase items suited to themselves is increasing," adding, "We will continue to introduce various themed sections tailored to customers' shopping trends and product needs."
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