"Tiger Character Baby Gifts" Shinsegae Department Store, 48% Increase in December Children's Genre Sales

Exterior view of the 'Etoile' pop-up store at Shinsegae Department Store Gangnam branch.

[Asia Economy Reporter Kim Yuri] Shinsegae Department Store announced on the 2nd that it is introducing items featuring tiger shapes across various categories such as children's fashion and cakes to celebrate the Year of the Black Tiger, Im In Year (壬寅年) 2022.

In particular, it explained that tiger character-themed gifts for childbirth are increasing among expectant mothers preparing for childbirth in the new year. Based on this, Shinsegae Department Store's children's category sales in December last year grew by 48% compared to the previous year.

Since December last year, all Shinsegae stores have showcased children's clothing resulting from a collaboration between the premium infant and children's brand 'Etoile' and the tiger illustration brand 'Mujik Tiger.' The collection is characterized by prints of Mujik Tiger's 'Ttung-rang-i' character on striking vivid colors such as orange, green, and blue. Bodysuits and sets sold out early and are being reproduced due to their popularity.

Shocola, which sells newborn clothing, also reports that tiger-themed gifts for babies born in the Year of the Tiger 2022 are popular. The items feature three-dimensional tiger patterns on baby gowns, hats, and booties. Discount events are also being held. From the 21st of this month to the 6th of next month, at Daejeon Shinsegae Art&Science, a 30% discount is offered when purchasing two or more items, and at Gangnam, Times Square, and other stores, a 15% discount is given for purchases of maternity products over 300,000 KRW.

Additionally, the kids bedding brand Little Archive will sell embroidered tiger-shaped bedding commemorating the Year of the Tiger starting today at Daejeon Shinsegae Art&Science, Hanam, and Centum City stores.

The Menagerie Bakery, a premium dessert shop operated by Shinsegae Food, plans to exclusively release tiger-shaped cakes at Shinsegae Department Store. From the 5th to the 31st, these can be found at Gangnam, Hanam, Times Square, and Centum City stores. Soft animal-based fresh cream and black tiger pattern whole cakes and mini cupcakes will be sold.

This content was produced with the assistance of AI translation services.