Heungkuk Fire & Marine Insurance Wins Grand Prize in Insurance Category at 'Smart App Award 2021'

Customer Convenience-Centered UI·UX Recognition

(From left) Seochunghwan Seo, Manager of Digital Innovation Team at Heungkuk Fire & Marine Insurance, Sanghee Lee, Lab Head, Janghyuk Jin, Marketing Director, and Inho Yoo, Secretary General of the Korea Internet Professional Association, are posing for a commemorative photo.

[Asia Economy Reporter Ki Ha-young] Heungkuk Fire & Marine Insurance announced on the 30th that it won the grand prize in the insurance category at the 12th Korea Application (App) Innovation Awards ceremony, 'Smart App Awards 2021,' hosted by the Korea Internet Professional Association.

The Smart App Awards is the most prestigious mobile app evaluation ceremony in Korea, where a panel of over 4,000 leading internet experts selects innovative and excellent apps.

Heungkuk Fire & Marine Insurance's mobile app was recognized for enhancing usability and accessibility through an intuitive and clear user interface (UI), and for providing a friendly UI by guiding users through complex insurance tasks with user experience (UX) writing. The consistent expression of identity using Heungkuk's brand colors was also highly evaluated.

To respond to changes in the insurance environment and secure differentiated mobile business competitiveness, Heungkuk Fire & Marine Insurance completely revamped its 'mobile platform' in July this year. The keywords for the revamp are 'Play, Buy, Use,' meaning enjoying content, subscribing to products, and using contract services.

The main first screen was enhanced with customer-friendly features, including a design reflecting the latest trends, a customer-friendly welcome message, and a personalized screen centered on the customer that allows them to view their insurance subscription details at a glance. Additionally, a dedicated main screen for the elderly is provided to alleviate inconveniences in financial service use for senior customers.

In particular, to resolve the inconvenience of using joint certificates, usability was improved by introducing a financial certificate that can be used without installing separate programs.

A Heungkuk Fire & Marine Insurance official said, "We will provide trust through continuous service improvements centered on customers and stable system operation," adding, "We plan to continuously strengthen Heungkuk Fire & Marine Insurance's digital competitiveness so that customers can receive one-stop services through the use of the mobile platform."

This content was produced with the assistance of AI translation services.