Kakao Pay Securities Achieves Cumulative Fund Investment of 1 Trillion Won

[Asia Economy Reporter Minji Lee] Kakao Pay Securities announced on the 30th that its fund service has achieved a cumulative investment amount of 1 trillion KRW over 1 year and 10 months.

The total number of fund investments made through Kakao Pay Securities is 180 million transactions. Since officially launching the service at the end of February last year, Kakao Pay Securities has focused on creating a culture of steady investment with a new service that offers only 7 carefully selected products and allows investments of less than 1,000 KRW.

To date, a total of 2.01 million users have experienced funds through Kakao Pay Securities, of which 97.4% have experienced installment investments such as ‘Coin Collecting’, ‘Egg Collecting’, and ‘Auto Investment’, and 67.7% continue to invest monthly. Of the cumulative investment amount of 1 trillion KRW, 43.6% was accumulated through installment investments. As users who experienced fund investments with small amounts through services like ‘Coin Collecting’ increased their amounts and frequency, the scale of investment funds grew rapidly.

Accordingly, Kakao Pay Securities is rapidly growing in the public fund market and leading the industry. According to statistics from the Korea Financial Investment Association, Kakao Pay Securities has maintained the number one position in individual public fund accounts from the end of September last year to the end of November this year. As of the end of November, Kakao Pay Securities had 2.27 million individual public fund accounts, accounting for 33.2% of the entire securities industry.

The fund balance growth rate is also the highest in the industry at 187.7%. As of the end of November, Kakao Pay Securities’ fund balance increased by 209.7 billion KRW compared to the same period last year. During the same period, the total individual public fund balance in the securities industry increased by only 1.5%. This is a more meaningful achievement considering that it was the only one to nearly triple its balance despite the difficult market environment.

Kakao Pay Securities currently sells 3 EMP funds, 2 bond-type funds, and 2 stock-type funds on the Kakao Pay platform. With an accessible platform, user-friendly UX, and a minimum investment amount of 1,000 KRW, it lowered the barriers to funds. The ‘Auto Investment’ service allows users to invest a desired amount on a set date monthly, weekly, or daily, and added a feature to pause and resume investments at the user’s convenience, enhancing usability. Along with this, innovative services such as ‘Coin Collecting’, which calculates the change under 1,000 KRW left after payment with Kakao Pay and automatically invests it in designated funds, have received positive responses from users.

Kakao Pay Securities plans to launch a stock service next January that will allow investments in domestic stocks, overseas stocks, and ETFs following the fund service. Lee Sang-won, Head of Business Strategy at Kakao Pay Securities, said, “The fund, which was the first service introduced after our launch, embodies Kakao Pay Securities’ vision to create a culture where anyone can steadily invest with small amounts.” He added, “We will repay users with new attempts that meet their needs not only in funds but also in various upcoming services such as stocks.”

This content was produced with the assistance of AI translation services.