Lotte Super Offers Up to 50% Off Premium Fruits... Hosts 'Real Honey Day'
'Real Honey Day' on the First Saturday of Every Month... First Event to be Held on January 1st Next Year
20% Higher Sugar Content Compared to Regular Fruits, 'Real Honey' Fruits Selected and Branded
[Asia Economy Reporter Kim Yuri] Lotte Super announced on the 30th that it will regularly hold the 'Real Honey Day' event on the first Saturday of every month, offering premium fruits with high sugar content at up to half price discounts. The first 'Real Honey Day' will be held at all Lotte Super directly managed stores on January 1st next year.
Lotte Super's 'Real Honey' is a premium fruit brand with 20% higher sugar content compared to regular fruits. Only fruits that pass sugar content tests more than three times, carefully selected by fruit specialist MDs from famous production areas, are given the 'Real Honey' brand. Since its debut in 2019, the 'Real Honey' brand currently operates 14 product items.
Lotte Super plans to widely promote the 'Real Honey' brand and enable customers to purchase high-sugar premium fruits at reasonable prices by regularizing 'Real Honey Day' on the first Saturday of every month. The representative product is the 'Real Honey Snacktini Tomato,' which can be purchased at a 50% discount when paying with event cards. The 'Real Honey Snacktini Tomato' is characterized by its elongated appearance and dense flesh, offering a crisp texture. It is a new high-sugar tomato variety with 20% higher sugar content than regular cherry tomatoes.
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Shim Youngseok, team leader of Lotte Super's fruit team, said, "In response to customer demand that values quality over price, we plan to expand the number of 'Real Honey' brand products to 30 items next year," adding, "We hope that through the 'Real Honey Day' event, more customers will be able to experience high-sugar, high-quality fruits at up to half price discounts."
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