Emart, SSG.com, and Others Hold New Year's 'DAY1' Event... Up to 50% Off on Hanwoo Beef

On the first day of the New Year 2022, Emart, SSG.com, W Concept, Gmarket, and Auction are holding the 'DAY1' event, featuring special price products and promotions. Emart models are showcasing event products such as 'Hanwoo' beef.

[Asia Economy Reporter Yuri Kim] On the first day of the new year 2022, Emart, SSG.com, W Concept, Gmarket, and Auction are holding the 'DAY1' event, offering special-priced products and events to customers.

Emart is offering 'Hanwoo' (Korean beef), 'pork belly and neck meat', and 'eggs', which have enjoyed a boom thanks to the spread of home dining culture, at affordable prices. From January 1 to 5, when paying with event cards, 'brand Hanwoo such as Hoengseong and Cheonnyeon Hanwoo' will be sold at a 40% discount. On January 1 and 2, customers paying with Kookmin Card will receive an additional 10% discount. The quantity of Hanwoo prepared for the DAY1 event is 80 tons, which is about a month's supply considering that approximately 20 tons of Hanwoo are usually sold weekly at all Emart stores.

On January 1 and 2, 'domestic pork belly and neck meat' will also be sold at a 40% discount when Shinsegae Points are accumulated. 'Alchan Eggs (30-pack, large eggs)' will be offered at prices more than 20% cheaper than usual. Emart stated, "We planned the quantity four months in advance and prepared a total of 300,000 trays for the event," adding, "Through bulk purchasing and reducing our own margins, we are able to offer eggs at wholesale prices."

During the DAY1 period, Emart has prepared a 1+1 offer on all items of frequently purchased food products such as CJ frozen fried dumplings, soybean paste, Samjin fish cakes, domestic tofu, frozen pork cutlets, room temperature coffee, and cereals. Essential daily necessities such as laundry detergent, body lotion, kitchen detergent, hand wash, kitchen towels, 2080 and Perio toothpaste, adult toothbrushes, and diapers are available at a 50% discount when purchasing two items.

SSG.com is launching a supply offensive worth a total of 200 billion KRW for this event. In connection with the Emart event, popular 'online grocery shopping' products are sold at the same prices and benefits as in stores. In 'Obanjang (Today’s Flash Grocery Shopping)', which offers different special-priced products daily, customers can find about 40 grocery items such as processed foods, sauces, and dairy products at up to half price. From January 1 to 5, among customers who purchase over 80,000 KRW, 1,800 will be selected by lottery to receive grocery shopping support funds of up to 10,000 KRW. A 'New Year Roulette Event' is also prepared, offering either an 11% discount coupon for Emart Mall delivery-only products or grocery shopping support funds.

W Concept has organized an event themed 'HELLO 2022' for this occasion. From midnight on January 1, 'Time Relay Coupons' allowing up to 22% discount on all products will be issued every six hours. From January 1 to 5, 20 popular items in black and leopard colors can be purchased at up to 80% off in the 'Year of the Black Tiger' special sale. During this period, the first 1,000 customers who purchase through SSG Pay at W Concept and pay over 200,000 KRW will receive up to 50,000 KRW back in W Points, which can be used like cash at W Concept.

Gmarket and Auction will offer various shopping benefits for five days from January 1, celebrating the first year of the Shinsegae integration. Notably, through the special exhibition page, popular products in various categories will be offered at special prices, and all Gmarket and Auction customers will receive a discount coupon of up to 12% for one selected category each day.

This content was produced with the assistance of AI translation services.