LG Electronics Adds 10 More Unmanned Stores Captivating the MZ Generation

Expanded from 9 to 19 locations
Open from 8:30 PM to midnight on weekdays and weekends
About 70% of the 6,000 cumulative visitors are in their 20s and 30s

LG Best Shop Unmanned Store
Photo by LG Electronics

[Asia Economy Reporter Kim Heung-soon] LG Electronics announced on the 29th that it will expand the number of LG Best Shop unmanned stores operating during nighttime hours from the existing 9 locations to 19.

The additional stores include a total of 10 locations: Seoul Gangdong Main Store, Incheon Cheongna Store, Gyeonggi Pyeongchon Main Store and Unjeong Store, Chungbuk Namcheongju Main Store, Jeonbuk Jeonju Main Store, Gwangju Seogwangju Main Store, Gyeongbuk Gumi Main Store, Gyeongnam Sangnam Main Store, and Ulsan Ulsan Main Store.

The unmanned stores operate from 8:30 PM to midnight after employees leave, on both weekdays and weekends. Customers can enter the store after identity verification at the unmanned store entrance and freely experience the products. Product information can be checked through kiosks installed throughout the store. Also, by using the QR code on the product price tag, customers can access the LG Electronics website or the mobile application 'LGE.COM' to purchase products.

Earlier, in May, LG Electronics became the first domestic home appliance company to open a total of 9 unmanned stores in four regions including Seoul, Incheon, Gyeonggi, and Busan. According to LG Electronics, the cumulative number of visitors until last month was about 6,000, with approximately 70% of visitors being from the MZ generation (Millennials + Generation Z) in their 20s and 30s. The company explained that the reason MZ generation customers visit unmanned stores is that they can freely experience products without any burden. Additionally, according to a survey of some visitors, more than 80% expressed their intention to revisit the unmanned stores.

LG Electronics plans to expand the number of unmanned stores to a total of 30 by the first half of next year. They intend to improve in-store convenience by analyzing the operation results and customer responses of the unmanned stores.

Oh Seung-jin, Head of Korea Strategy at LG Electronics Korea Sales Headquarters, said, "The number of customers preferring untact (contactless) experiences is increasing due to COVID-19," adding, "We plan to continuously expand unmanned stores based on deep understanding and empathy for customers."

This content was produced with the assistance of AI translation services.