Mirae Asset Securities Introduces Chatbot for 24-Hour Customer Support

[Asia Economy Reporter Song Hwajeong] Mirae Asset Securities announced on the 28th that it has introduced the chatbot m.Talk, a 24-hour customer consultation service.

The chatbot is an artificial intelligence consultation service that can quickly resolve inquiries about major securities company tasks anytime and anywhere, 24 hours a day, 365 days a year. Mirae Asset Securities' chatbot m.Talk is available on m.Stock (m.Stock·Stock MTS), m.ALL (m.ALL·Financial Products MTS), and the visual ARS, providing answers to questions along with related keywords so that customers can check more detailed information at once.

In particular, reflecting the fact that customers use different expressions for unfamiliar or difficult securities terms, the chatbot offers a variety of recommended questions even when simple words are used, making it easy to use. Additionally, the MTS task processing menu is linked with the answers to questions, enhancing convenience by allowing customers to handle the relevant tasks directly. The chatbot introduced by Mirae Asset Securities this time was developed with the goal of creating an AI system similar to a consultation staff, based on the database (DB) accumulated from chat consultations operated since July 2018.

Kwon Oman, Head of Customer Care Division at Mirae Asset Securities, said, “With the opening of chatbot m.Talk, we have secured a channel that can respond to customer inquiries at all times, enabling us to provide differentiated services from other companies,” and added, “We will continue to strive to provide customer-oriented customized services.”

This content was produced with the assistance of AI translation services.