Market Kurly's Top Year-End Gift... 'Party BBQ Platter'

Market Kurly, 'Home Party BBQ Platter'.

[Asia Economy Reporter Yuri Kim] Market Kurly announced on the 28th that from the 6th to the 26th of this month, when they officially started their gift service, the 'Home Party BBQ Platter' ranked first in sales. Bakery, desserts, baby and children's products, and beauty items were also popular as year-end gifts.

Over the past three weeks, Market Kurly's gift service sales proportion grew by an average of 10% daily. On December 23, just before Christmas, it showed the highest growth rate with a 52% increase. In terms of sales, the 24th recorded the highest. Kurly analyzed that although it is difficult to gather during the year-end, many used the gift service to convey gratitude easily through Market Kurly's convenient ordering.

The product with the highest sales through the gift service, ranking first, was the 'John Cook Deli Meat' party BBQ platter (for 3-4 people). It consists of BBQ back ribs, jalapeno back ribs, Schwein Haxen, kielbasa, etc., and its popularity was attributed to the fact that families could enjoy it together. The second place was 'Fragrant Shine Muscat 2kg,' third was Napoleon's 'Stollen,' fourth was LaConbiette 'Fleur de Sel Butter (15g×30 pieces)', and fifth was Godiva's 'Chocolate Cake.'

Among all gift products, the product category with the highest sales was bakery and desserts, accounting for about 23%. The bakery product with the highest sales was Napoleon's 'Stollen.' Mildo×Sannoru's 'Jeju Matcha Stollen' also ranked 8th overall.

The baby and children's product category accounted for about 15% of total gift sales, ranking next. Popular items among baby and children's products were toys, with 'Havebricks' Bluetooth Piano Drum' and 'Bruder's MAN Fire Truck and Helmet' ranking 6th and 7th respectively. Sales on the 24th increased by 43% compared to the previous day.

Beauty products accounted for about 12%. Hermes' 'Rose Hermes Rosy Lip Enhancer Rose Abricot 14' ranked first in the category. The Rose Dete 30 product and Satin Lipstick product also ranked 14th and 30th, respectively, with all prepared quantities sold out within two days of listing.

Meanwhile, Market Kurly's mobile gift products total about 2,300 items, with non-food items such as cosmetics, perfumes, baby and children's products, flowers, and home appliances accounting for about 50%, alongside food items like bakery, desserts, health foods, fruits, and coffee.

This content was produced with the assistance of AI translation services.