Gmarket, Must-Have Items for Staying Home?... "Women Prefer TV, Men Prefer Food"

[Asia Economy Reporter Lim Chun-han] This year, as the COVID-19 stay-at-home lifestyle prolonged, women focused their investments on visual entertainment, while men concentrated more on food.

According to an analysis of Gmarket's big data on the 27th, women spent more on digital appliances for watching videos such as TVs compared to the previous year, whereas men increased their spending on food and hobbies. Looking at the purchase unit price growth rate by category, products mainly used for spending time at home increased, including digital appliances (14%), hobby items (13%), food (8%), and living goods (5%).

For women, the unit price of TV purchases rose by 39% compared to last year. This means that if they bought a TV worth 1 million won last year, they chose a 1.39 million won TV this year. This growth rate is 11 percentage points higher than that of male customers (28%). The unit prices of laptops (19%) and tablets (13%), which are used to consume digital videos such as YouTube and OTT, also increased significantly.

The overall unit price growth rate for fresh food among men was 18%, higher than that of women (5%). Among detailed items, beef (38%) and rice (27%) showed large increases. The unit price of hobby items also rose by 15%, showing a more pronounced growth compared to women (4%).

A Gmarket official said, "As COVID-19 prolongs, many consumers are thinking about ways to enjoy their time at home and are boldly investing in them. Women mainly sought visual enjoyment by watching videos, while men seemed to alleviate boredom at home with delicious food and hobbies."

This content was produced with the assistance of AI translation services.