"Wakssrang and Norazo" Hyundai Home Shopping Celebrate 3rd Anniversary with Special Shopping Live Broadcast

On the 7th, Singers Wax and Norazo Appear
Unique 'Live Broadcast' Combining Concert and Sales

[Asia Economy Reporter Kim Yuri] Hyundai Home Shopping is celebrating the 3rd anniversary of its own live commerce platform 'Shopping Live' by presenting a unique broadcast that combines 'live broadcasting' and 'concert'.

Hyundai Home Shopping announced on the 26th that it will hold a special broadcast 'Wax and Norazo' for 90 minutes from 8 PM on the 27th on the live commerce platform 'Shopping Live' within the Hyundai H Mall mobile application (app).

The special broadcast 'Wax and Norazo' features a unique concept combining a concert and the sale of popular annual products, with singers 'Wax' and 'Norazo' appearing as guests to perform their hit songs such as 'Fixing Makeup' and 'Worry Only Delays Delivery' live.

During the broadcast, live commerce specialist show hosts Showragerl and Showraman will also showcase the '2021 Shopping Live Hit Products Best 10' that received the most love throughout 2021.

Representative products include the Royal Albert 100th Anniversary Tea Cup Set, gold leaf calligraphy box by National Intangible Cultural Heritage artisan Kim Kiho, and H Mall’s private brand (PB) pet product 'Wooriae(H)' freeze-dried treats for pets.

A Hyundai Home Shopping official said, "Since its debut in November 2018, Shopping Live has established itself as a platform leading the live commerce trend in the home shopping industry, surpassing 50 million cumulative viewers over three years. We planned this unique live broadcast to express our gratitude to customers who have loved Shopping Live."

This content was produced with the assistance of AI translation services.