Ministop Launches Long-Selling Ice Cream 'Amatna' and Craft Beer
On the 24th, Ministop will launch a craft beer in collaboration with the long-standing domestic ice cream brand 'Amatna'.
View original image[Asia Economy Reporter Lim Chun-han] Ministop announced on the 24th that it will release a craft beer in collaboration with the long-standing domestic ice cream brand 'Amatna.'
Amatna Beer is a craft beer developed through a collaboration between the craft beer manufacturer Y Brewer and Lotte Food. Amatna, launched in 1972, is an ice cream that has lasted for over 40 years and is a steady seller loved for its unique sweetness and smoothness.
Amatna Beer is a light and refreshing American lager-style craft beer. Made with 100% barley malt, it has a clear golden color, adding the nutty flavor characteristic of barley malt and a subtle hop aroma in a balanced way, featuring a smooth throat feel and a light body.
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A Ministop official said, “We introduced this collaboration targeting the craft beer market, which is growing as a key product category indispensable in convenience stores,” and added, “We hope you enjoy Amatna Beer, a fun collaboration craft beer for year-end and New Year’s home drinking and home parties.”
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