Fasoo Launches 'Fireside', Next-Generation Business Messenger

[Asia Economy Reporter Hyungsoo Park] Fasoo is actively targeting the business messenger market through Fireside, which overcomes the chronic problems of existing business messengers such as inability to integrate with business systems, fragmentation of collaborative content, and low security levels.

Fasoo announced on the 23rd that it has launched 'Fireside,' a next-generation business messenger that innovates user and collaboration convenience as well as security.

Most companies use internal or general-purpose messengers for work. However, messengers do not integrate with existing internal systems or web-based apps, resulting in reduced convenience. Content fragmentation occurring during the exchange of collaborative content hinders work productivity. Security of messages and files exchanged through messengers is also a concern. Fasoo introduced Fireside as an alternative to solve various shortcomings of messengers. The main features of Fireside are ▲integration with various business systems ▲content-centered collaboration ▲strong security.

Fireside can integrate with various business systems to enhance user convenience. It supports integration not only with internal systems such as intranets but also with MS Office, web browsers, etc., enabling instant chat anytime and anywhere.

Fireside was designed based on the fact that most collaboration revolves around content such as documents or design drafts. By supporting content-centered collaboration, it improves user productivity. Fireside provides a document-based chat function where chat rooms are automatically created including authorized personnel when using documents. It also allows management of the latest version lists of documents within internal systems through the messenger, preventing information fragmentation of collaborative content.

Another differentiating factor of Fireside, which applies leading security technology, is security. Unlike existing messengers where confidential or sensitive information may be exposed to security threats, Fireside encrypts message and file data internally to safely transmit and receive them. Additionally, it can apply various security policies according to the importance of any file such as documents, PPTs, illustrations, or drawings to protect them.

Fireside, which consolidates Fasoo’s technological capabilities, doubles work efficiency by integrating with Fasoo’s existing document management and security solutions. It integrates with Fasoo’s document management platform ‘Wrapsody,’ external collaboration platform ‘Wrapsody eCo,’ and document security solution ‘Fasoo Enterprise DRM,’ maximizing the advantages of each solution while allowing convenient chat use.

Fasoo CEO Gyugon Cho said, "Many users have expressed dissatisfaction with the efficiency and security levels across business systems," adding, "Fasoo’s Fireside was developed focusing on overcoming the main problems of existing messengers." He continued, "It will establish itself as a next-generation business messenger for organizations that want to innovate work productivity and convenience."

This content was produced with the assistance of AI translation services.