"CJ OnStyle Teams Up with Baek Jong-won to Launch 'Saemaeul Sikdang Handon Pork Bulgogi'"

CJ OnStyle, 'Saemaeul Sikdang Korean Pork Bulgogi'.

[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 23rd that it will exclusively launch 'Saemaeul Sikdang Handon Pork Bulgogi' in the industry in collaboration with the dining franchise company 'The Born Korea.' This is the first time that 'The Born Korea,' led by cooking researcher and restaurateur Baek Jong-won, has entered the home shopping market.

Established in 1994, 'The Born Korea' operates over 20 dining brands including Saemaeul Sikdang, Hanshin Pocha, Paik's Coffee, and Hong Kong Banjeom. 'Saemaeul Sikdang Handon Pork Bulgogi' is a home meal replacement (HMR) inspired by Saemaeul Sikdang's signature dish, 'Yeoltan Bulgogi.'

CJ OnStyle stated, "We partnered with 'The Born Korea' to promote the consumption of Handon (domestic pork) and alleviate difficulties faced by farmers," adding, "Baek Jong-won, who is deeply interested in coexistence with small business owners, also directly participated in the development of this product."

The 'Saemaeul Sikdang Handon Pork Bulgogi,' which will be broadcast on the 27th at 9:50 PM, consists of six packs of gochujang pork bulgogi (300g) and six packs of soy sauce pork bulgogi (300g). To commemorate the launch, a limited edition of 10,000 bottles of 'Baek Jong-won's All-Purpose Sauce' will be provided.

This product is made from Handon pork graded 1st class or higher, selected by 'The Born Korea.' It uses thinly sliced Handon hind leg meat to achieve a tender and chewy texture. A special sauce made with lemon, onion, and green onion eliminates the meat odor and enhances the flavor. Without complicated cooking steps, simply thaw and stir-fry on a heated frying pan or grill, taking care not to burn, to complete the dish.

This content was produced with the assistance of AI translation services.