Seven Eleven Launches Trial Sale of High-Sugar Domestic New Variety 'Sodammi Sweet Potato'

[Asia Economy Reporter Jo In-kyung] Convenience store 7-Eleven announced on the 23rd that it will conduct a pilot sale of the domestically developed native sweet potato variety 'Sodammi Sweet Potato,' researched and developed by the Rural Development Administration.

Among approximately 3,000 7-Eleven stores selling roasted sweet potatoes, the pilot sale will first take place at 20 stores with excellent sales performance, followed by plans to gradually increase production and supply through a strategic partnership with the Rural Development Administration.

Sodammi means 'plump and appetizing' in appearance. Under the management and support of the Rural Development Administration, Sodammi sweet potatoes are being pilot-produced in major sweet potato producing regions nationwide, including Haenam, which has abundant sunlight. Compared to the most widely distributed domestic sweet potato variety (Beniharuka), Sodammi has a smooth exterior with superior marketability, characterized by a soft texture and strong sweetness. The average sugar content is 29 Brix, comparable to commercially available honey sweet potatoes. It also has high storability, allowing for long-term storage and year-round shipment of products with consistent quality.

Roasted sweet potatoes have been a representative winter snack at 7-Eleven since their full introduction in 2016. This year, sales of roasted sweet potatoes have increased by more than 28% compared to the same period last year, receiving much love from many consumers.

Earlier, in August, 7-Eleven signed a business agreement with the Rural Development Administration to promote the distribution and sales of domestically developed varieties and regionally specialized agricultural products. Additionally, active collaboration with outstanding young local farmers recommended by the Rural Development Administration has been ongoing, and last summer, 7-Eleven launched '7-Select Honey Peach Ade' and 'Shine Muscat Ade.'

This content was produced with the assistance of AI translation services.