Cheoeumcheoreom, 16.5 Degrees of Smoothness... Added the Sweetness of Chocolate

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage's soju brand "Cheoeumcheoreom" has undergone changes by adding newness and smoothness.

As the culture of drinking soju lightly spreads, in January, the alcohol content of "Cheoeumcheoreom" was lowered from 16.9% to 16.5% to emphasize smoothness even more. Cheoeumcheoreom has been leading the low-alcohol trend in the soju market. At the time of its launch, when 21% was the norm, "20-degree Cheoeumcheoreom" established the image of smooth soju, and in 2007, by lowering the alcohol content to 19.5%, it opened the era of "19.5-degree soju," which even the top companies joined. In June, noticing the increased consumption share in the home market due to COVID-19, the PET product lineup was expanded to broaden consumer choices. To express Cheoeumcheoreom's representative attribute of smoothness and its image as "Korea's representative soju," the product packaging applied soft curves and traditional pottery designs, receiving great response.

In November, to add unique enjoyment to Cheoeumcheoreom's smoothness in line with the trend of enjoying diverse fun and consumption, a limited edition collaboration product "Cheoeumcheoreom × Ppappiko" was released with "Ppappiko," which has been steadily loved by consumers for 40 years since its launch. This product combines the smoothness of Cheoeumcheoreom with the sweetness of chocolate, and the label features the "Dolmen Family" by cartoonist Park Soo-dong, the symbol of Ppappiko, adding both taste and fun.

This content was produced with the assistance of AI translation services.