Sharing Pizza, Bread, and Snacks... LG Uplus Supports Benevolent Small Business Owners with 'Donzzul'

'Donzzul Campaign' Supporting Communication Expenses and Giving Gifts
Continued Until Next Year Due to Positive Customer Response in First Event

Hwang Hyun-sik, President of LG Uplus (left), is presenting a gift to the owner of 'THE 374' located in Gangnam-gu, Seoul, selected in the first 'Donzzul Campaign.' Photo by LG Uplus

[Asia Economy Reporter Cha Min-young] LG Uplus announced on the 22nd that it will expand the ‘Donzzul Campaign,’ which presents gifts such as support for communication service costs for small business owners who quietly perform good deeds, into a long-term campaign.

The Donzzul Campaign was created to support small business owners who continue to perform good deeds despite the prolonged difficulties caused by COVID-19. Donzzul is a newly coined word combining “don” (money) and “honzzul” (scolding), meaning to support stores that have done good deeds by purchasing their products.

LG Uplus explained that following the positive response from customers after the first campaign held last October, they decided to expand it from a one-time event to a long-term campaign. In the first campaign, nine small business owners who performed good deeds such as ▲sharing pizza with elderly living alone ▲providing free pork cutlets weekly for children in need ▲sharing snacks at child welfare centers ▲regularly donating bread to disabled employees and children in need were finally selected. Hwang Hyun-sik, CEO of LG Uplus, personally visited the small business owners who performed these good deeds.

LG Uplus will start the second Donzzul Campaign from the 23rd. Anyone can upload stories of good deeds by small business owners they have experienced or witnessed on LG Uplus’s official SNS, website, blog, or other channels. After receiving the stories, LG Uplus will comprehensively verify whether the good deeds were actually performed and their continuity to select the final recipients.

The company will provide the selected small business owners with store-related communication products such as Secure Payment Internet, Internet Phone (Premium Plus), and Intelligent CCTV (Store Security Type), along with free communication fees for three years. They will also present a gift package consisting of useful LG Electronics home appliances for stores, such as wireless vacuum cleaners and air purifiers, as well as essential store supplies.

Marketing support will also be provided to introduce the stores performing good deeds. LG Uplus plans to produce regional advertisements introducing small business owners’ stores in collaboration with LG HelloVision, a cable TV operator, and broadcast them. Additionally, online word-of-mouth marketing to promote small business stores will be supported.

LG Uplus stated, "We plan to regularly conduct the Donzzul Campaign for small business owners next year as well," adding, "We will continue to pursue win-win measures to support and encourage small business owners who are struggling due to the prolonged COVID-19 situation."

This content was produced with the assistance of AI translation services.