Vice Chairman Han Jong-hee's CES Keynote 'Preview' Keywords: Experience, Collaboration, Environment

Jong-hee Han, Vice Chairman of Samsung Electronics (Head of DX Division)

[Asia Economy Reporter Kim Hyewon] Han Jong-hee, Vice Chairman of Samsung Electronics (Head of DX Division), presented Samsung's three key innovation keywords for advancing into a new era: ‘Experience, Collaboration, Environment.’

On the 22nd, Vice Chairman Han posted an article titled ‘CES 2022: Innovation for a New Era’ on the company newsroom, stating, "Samsung Electronics will further evolve its products and experiences to meet the demands of a new generation of users." This is his first official message since his promotion and serves as a ‘preview’ of the keynote speech at ‘CES 2022,’ which will be held in Las Vegas, USA, early next year.

The theme of the keynote speech is ‘Together for Tomorrow,’ where Vice Chairman Han plans to present Samsung Electronics’ vision to enable consumers to practice sustainability directly in their daily lives. He will also share how Samsung collaborates with partners beyond industries and propose ways for everyone to participate in activities for a sustainable planet.

Earlier that day in the newsroom, Vice Chairman Han outlined Samsung’s future, which depends on personalized technology based on seamless connectivity between devices. He diagnosed, "Through the COVID-19 pandemic, we realized that Samsung Electronics’ technological innovations cannot be uniformly applied to everyone. The value of personalized devices and individualized spaces has increased more than ever, and the role of technology to connect precious people is being emphasized."

Vice Chairman Han sees Samsung Electronics’ future in the technological gap that enables devices?from smartphones in the palm of your hand to various home appliances and large-screen devices?to reflect individual lifestyles and connect seamlessly. The organizational restructuring carried out earlier this month, aimed at maximizing synergy between different products and services, was proposed for this reason. Han said, "Now, we want to attempt innovation for a new era through personalized technology," adding, "In the keynote speech, we will introduce innovative products that allow freedom to watch on large and small screens anytime and anywhere, transform each space into beautiful landscapes or artworks, and new methods to customize products according to individual tastes and lifestyles."

This vision requires collaboration for seamless connectivity between devices. Vice Chairman Han said, "Samsung Electronics believes that a safe and open ecosystem is necessary for optimized experiences for individuals, and we will share how we will collaborate with industry partners." He also previewed the unveiling of new solutions at the upcoming CES that will connect various smart home devices more smoothly.

Developing technology that positively impacts the Earth we live on, beyond just products, is also an important pillar of Samsung Electronics’ envisioned future. Vice Chairman Han emphasized, "This is a very critical moment for our planet, and environmental protection is everyone’s responsibility," adding, "Samsung Electronics pursues sustainability in everything we do, from semiconductors used in smart devices to the consumer experience our products provide."

This content was produced with the assistance of AI translation services.