"Home Meals with Qingdao" CU Launches Food Items in Partnership with Qingdao

CU is partnering with the beer brand Tsingtao to exclusively launch collaboration products targeting home drinkers. A model is introducing the collaboration products with Tsingtao.

Introducing 3 Types of BIG Chicken Lunchbox, Wang Gyoja Lamb Skewer Flavor, and Mala Flavor
Planned with Pairing in Mind for Tsingtao Beer

[Asia Economy Reporter Yuri Kim] CU announced on the 22nd that it will exclusively launch collaborative products targeting home drinking consumers in partnership with the beer brand Tsingtao.

The Tsingtao collaboration products introduced by CU this time include a total of three types: BIG Chicken Lunchbox, Wang Gyoja Lamb Skewer Flavor, and Wang Gyoja Mala Flavor. The Tsingtao BIG Chicken Lunchbox was planned with pairing with Tsingtao beer in mind. It is composed of barbecue chicken drumsticks grilled with a special sauce, along with whole grill Vienna sausages, garlic vegetable grill, jalape?o, and stir-fried kimchi. The Tsingtao Wang Gyoja is also prepared in lamb skewer flavor and mala flavor, popular Chinese dishes that pair well with beer. The pork dumpling filling includes lamb and squid respectively, with added cumin (ziran) and mala seasoning.

Due to the prolonged COVID-19 pandemic, demand for home drinking and home meals was high this year (January to November), and related product sales at CU showed a significant upward trend. Alcohol sales increased by 39.4%, home meal replacements (HMR) by 26.4%, refrigerated side dishes by 18.9%, and convenience foods by 13.5% compared to the previous year.

The ratio of customers purchasing alcoholic beverages such as soju and beer together with convenience meals like gimbap and lunchboxes rose from 32.8% last year to 43.6% this year, an increase of 10.8 percentage points. This is analyzed as a result of more people buying meals and alcohol together due to difficulties in using bars and restaurants caused by social distancing measures. CU plans to continuously introduce differentiated products tailored to the changed consumption patterns as quarantine guidelines are reinforced again.

CU is holding an Instagram event for customers who purchase Tsingtao collaboration products. Until the 29th, customers who tag friends in posts related to the launch of the collaboration products on CU’s official account will be entered into a draw to win Tsingtao laptop pouches (5 winners), Tsingtao golf ball & ball marker sets (10 winners), and Tsingtao socks (30 winners).

This content was produced with the assistance of AI translation services.