"Year-End Home Parties Are Trending"... Emart24 Expands HMR and Cakes

On the 22nd, a customer is selecting wine at an Emart24 convenience store.

[Asia Economy Reporter Lim Chun-han] As social distancing measures are reinforced again at the end of this year, sales of home party products at convenience stores are increasing.

According to Emart24 on the 22nd, from the 1st to the 20th of this month, wine sales increased by 284%, cakes by 138%, and home meal replacements (HMR) by 48% compared to the same period last year.

Emart24 is strengthening its meal kit product line to match the stay-at-home trend. Following the recent launch of the ‘I’m Lee Choi Hyun-seok Steak Kit,’ they are expanding three home party meal kits that allow customers to easily prepare dishes suitable for home parties at home, including ‘Don Mahawk Steak,’ ‘Pepperoni Mac & Cheese,’ and ‘Butter Garlic Pasta.’

At Emart24, until the 25th, customers can purchase four types of cakes made by the department store brand Lucicato at a discounted price of 10,000 won when paying with affiliated cards. The wine of the month, La Crasa, is sold at a discounted price of 9,900 won.

An Emart24 representative said, “We have strengthened meal kit products suitable for home parties so that customers can enjoy the year-end atmosphere deliciously at home,” and added, “We plan to continue introducing various food products so that customers can purchase home party products at convenience stores, which are nearby shopping channels.”

This content was produced with the assistance of AI translation services.