Naver Voice Search Also Applies Large-Scale AI 'HyperCLOVA'

Naver has applied its self-developed large-scale artificial intelligence (AI) technology, 'HyperCLOVA,' to voice search in its application (app).

According to Naver on the 21st, this is the first case in Korea where large-scale AI technology has been applied to Korean voice search. Naver plans to enhance usability by improving the convenience and accuracy of voice search.

HyperCLOVA recognizes various expressions on its own based on vast amounts of Korean data within Naver services such as blogs, Knowledge iN, and news, and it can summarize long sentences or generate new sentences. It has been applied to various Naver services including search, shopping, and CLOVA Note.

This time, HyperCLOVA technology was applied to 30% of voice search queries in the Naver app to improve understanding of the user's utterance context. Natural voice search became possible even in continuous conversations where the subject is omitted. Long colloquial or difficult-to-understand queries are automatically summarized and converted into keyword form. It also provides search results for queries containing voice recognition errors or meaningless words. According to Naver's internal evaluation, the accuracy of queries that previously provided low-quality results due to unclear utterances improved by about 50%. In addition to HyperCLOVA, Naver applied its self-developed service filters to voice search to minimize the possibility of generating inaccurate answers.

Kim Hyun-wook, leader of Naver CLOVA CIC Conversational Service, said, "Naver is leading not only in technology development but also in creating new service value in line with HyperCLOVA's direction of 'becoming AI for everyone.' We will expand the application scope of HyperCLOVA and lead the commercialization of technology to provide innovative services to users."

This content was produced with the assistance of AI translation services.