Amorepacific Group 2022 Executive Appointments: Park Jong-man and Lee Dong-soon Promoted to Vice Presidents as Unit Heads

Jongman Park, Vice President and Head of Digital Strategy Unit at Amorepacific

[Asia Economy Reporter Seungjin Lee] Amorepacific Group announced its executive personnel changes for 2022 on the 20th.

Through this personnel change, Park Jongman, Executive Director and Head of the Amorepacific Digital Strategy Unit, and Lee Dongsun, Executive Director and Head of the SCM (Supply Chain Management) Unit, were each promoted to Vice President.

Amorepacific explained that the personnel changes reflect the company's commitment to transforming into a customer-centric organization and achieving continuous growth. The personnel appointments are effective from January 1, 2022.

Newly appointed Vice President Park Jongman, Head of the Digital Strategy Unit, joined in 2018 when the Amorepacific Digital Strategy Unit was established and has overseen digital strategy and e-commerce overall.

Vice President Park’s promotion is a measure to accelerate the company-wide digital transformation that has been ongoing for several years and to boost the recent upward trend in e-commerce.

Lee Dong-soon, Vice President and Head of SCM Unit at Amorepacific

Vice President Lee Dongsun, Head of the SCM Unit, joined the company in 1989 and has significantly contributed to the production of high-quality products, including packaging development, for over 30 years.

Amorepacific Group judged that Vice President Lee is the right person to build a 'super-gap Global Top SCM' while driving innovation in safety and health management.

With this personnel change, Amorepacific Group plans to further enhance capabilities in digital, supply chain, and safety and health sectors. Through this, the company aims to transform into a customer-centric brand company, lead continuous growth, and pioneer the global beauty market.

This content was produced with the assistance of AI translation services.