Lotte Confectionery's Ghana Chocolate Selects Jun Ji-hyun as Model
[Asia Economy Reporter Lim Hye-sun] Lotte Confectionery announced on the 20th that it has selected actress Jeon Ji-hyun as the advertising model for Ghana Chocolate.
Lotte Confectionery decided to proceed with this model contract because Jeon Ji-hyun is highly preferred by women in their 20s and 30s, who are the main customers of chocolate, and her unique sophisticated and luxurious image matches well with Ghana Chocolate.
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Lotte Confectionery has chosen a big model again for the Ghana Chocolate advertisement after more than three years. This is due to the high expectations placed on the recently launched sub-dessert brand of Ghana Chocolate, ‘Ghana Ensemble.’ Lotte Confectionery plans to actively promote various marketing activities featuring Jeon Ji-hyun in the future.
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