Burger King, Launches Membership Service

[Asia Economy Reporter Moon Hyewon] Burger King announced on the 20th that it will launch a membership service and renew its brand application with the goal of expanding customer convenience and benefits.

The newly established Burger King membership features various personalized benefits optimized to individual consumption patterns, such as 'free coffee exchange coupons,' 'Whopper single item exchange coupons,' and 'discount coupons.' Anyone can join through the renewed Burger King app without additional costs, and membership members receive a birthday celebration coupon every year. The membership is composed of four tiers: 'Welcome,' 'Junior,' 'Whopper,' and 'King.'

To commemorate the launch of the membership, Burger King will hold various consumer events throughout this month. First, all members who log in to the membership through the app by the 31st will receive a discount coupon to purchase a 'Whopper Junior' for 1,000 won. During the same period, consumer events offering abundant prizes such as 'MacBook Air M1 (6 people),' 'Samsung Z Flip (10 people),' and 'Hana Tour gift certificates worth 300,000 won (20 people)' will also be held. Participants can enter the prize event once a day by pressing the entry button on the event page within the Burger King app, and the more entries, the higher the chance of winning.

Burger King membership members can accumulate points by scanning the membership barcode displayed on the app when ordering King Order, delivery, or purchasing in-store at Burger King locations nationwide, except for some stores. Membership tiers are determined based on purchase performance accumulated over the past three months.

This content was produced with the assistance of AI translation services.