Receive Bicycle Safety Education in the Virtual Space 'Ddarungi Meta World'
Seoul Facilities Corporation Implements Ddareungi Riding Experience Safety Training Center on Metaverse Platform Roblox
[Asia Economy Reporter Lim Cheol-young] Seoul Facilities Corporation announced on the 20th that it has created the 'Ddarungi Meta World' in the metaverse.
The corporation implemented a 3D content Ddarungi safety education center and promotional hall on Roblox, a platform mainly used by teenagers. There are also souvenir shops and cafes, offering a variety of experiences. In particular, the space is designed as a blend of 'exhibition, education, games, and experiences' so that simply entering as an avatar and exploring the meta world naturally fosters awareness of bicycle safety.
Among Ddarungi users from January to November this year, teenagers accounted for 5%, and the number of teenage users has been gradually increasing each year. The corporation decided to use the familiar Roblox platform to promote safety awareness and began work in August this year, completing the 'Ddarungi Meta World.'
The Ddarungi Meta World is largely divided into a safety education center and a promotional hall. Upon entering the safety education center, users receive safety education categorized into elementary, middle school, and general levels, then tour bicycle traffic signs, followed by a quiz room where related content is enjoyed as a game. The riding experience center, which brings the bicycle safety practical test site currently conducted by Seoul City online, is also an essential course. Avatars can ride bicycles and experience crosswalks, intersections, straight courses, and curved courses.
The promotional hall is a space that organizes everything about Ddarungi. It covers the history of Ddarungi since 2010, how to use it, and information on how using Ddarungi contributes to carbon reduction. Additionally, there is the enjoyment of seeing similar but slightly different versions of Ddarungi, such as LCD, QR, Saessak Ddarungi, and Art Ddarungi.
In August, the corporation relocated Seoul Children's Grand Park to Zepeto, another metaverse platform. Judging metaverse as the most appropriate tool for promotion and education targeting young people, the corporation is planning to expand. After establishing the 'Ddarungi Meta World,' they plan to develop it into an interactive space. Next year, they intend to create a space tailored to visitors' needs by providing safety equipment items worn by avatars.
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Furthermore, the Ddarungi mobile app and website will introduce a ‘usage ranking system’ within the year, allowing users to check their travel distance rankings weekly and monthly among all users. Director Cho Sung-il said, “Ddarungi is a convenient means of transportation, but this is only possible when used safely. The corporation is making efforts to enhance the safety of the bicycle itself, such as frame reinforcement and wheel reflectors, and we will do our best to establish a foundation that allows citizens to use it more safely.”
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