The Power of Small Challenges... LG Uplus Launches 'Challengecon' Emoticons Created by Customers

12 Popular 'Emoticon Drawing' Works Selected

[Asia Economy Reporter Minyoung Cha] LG Uplus announced on the 19th that its customer participation donation platform, ‘Dojeon Bank,’ will launch a KakaoTalk emoticon called ‘Dojeoncon,’ created directly by users.

Dojeon Bank is a mobile web platform where users can carry out daily challenges and accumulate reward ‘Dojeon Coins’ to donate to society under their own name. Users can directly choose the amount and donation destination, and communication through cheering and comments between users is also possible.

LG Uplus introduced ‘Dojeoncon,’ consisting of 16 emoticons: 12 created by users through the ‘Draw My Own Emoticon’ challenge on Dojeon Bank, and 4 produced by LG Uplus. Among the 742 challenges collected over a month starting September 29, the 12 with the most cheers were selected.

To commemorate the launch of Dojeoncon, LG Uplus will give Dojeoncon for free to all existing Dojeon Bank members as well as new members who join by January 2 next year. Individual notifications will be sent via text message to customers who agree to receive Dojeon Bank marketing messages upon registration.

A new challenge called ‘Godsaeng Promise’ using Dojeoncon will also be introduced. Participants leave a phrase pledging their New Year’s challenge along with Dojeoncon in KakaoTalk chat windows with themselves, family, or acquaintances, take a screenshot, and verify it. Users who complete this challenge by January 2 will receive Dojeon Coins and be entered into a draw to win prizes including a Mobeoreoworks TMI hoodie (1 winner), Mobeoreoworks comprehensive WORK TOOL (5 winners), and Starbucks convenient meal sets (20 winners).

Dojeon Bank is open to participation regardless of the telecommunications provider used. More details can be found on the website.

Kim Heejin, head of LG Uplus Brand Strategy Team, said, “Dojeoncon is meaningful because it was created and selected directly by Dojeon Bank users,” adding, “We hope that the positive influence will continue to spread in society through Dojeon Bank, which is operated with a participant-centered approach from challenges to donation destination selection.”

This content was produced with the assistance of AI translation services.