Hana Bank Hosts 'Korea Open Tennis Tournament'
[Asia Economy Reporter Kiho Sung] Hana Bank announced on the 19th that it will host the '2021 Hana Bank Korea Open Tennis Tournament (Korea Open),' the only WTA regular tour tennis tournament in Korea, for a total of 8 days until the 26th at the indoor courts of Olympic Park in Songpa-gu, Seoul.
The 'Korea Open,' a WTA regular tour and national title tournament, is an international women's professional tennis tournament held annually in Seoul, and it was held for the first time in two years due to the impact of COVID-19. Notably, this tournament is the first international tennis event held domestically with foreign players participating since the COVID-19 pandemic.
This tournament confirmed the participation of 80 players from 20 countries including promising domestic players as well as players from France, Hungary, the Netherlands, and Japan, with domestic and overseas players competing for the championship trophy of the last WTA regular tour tournament of 2021.
Additionally, Hana Financial Group plans to broadcast YouTube content targeting MZ generation tennis enthusiasts through its official YouTube channel 'HanaTV.' Major programs include the tennis lesson content series ‘Hana 1Q Teaching Class’ with Hanna Rae, Korea’s top-ranked female tennis star, and equipment tip videos for tennis enthusiasts. Furthermore, a sports entertainment donation content ‘ESG Shot for Love’ is scheduled to be broadcast, and various tournament prize events will be held for each content.
Various donation activities will also be carried out to expand the base of tennis and nurture youth players. Official balls and other equipment used during the tournament will be collected and donated as training equipment to youth tennis clubs in cooperation with youth federations.
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Moreover, using special donations raised through player records during the tournament and HanaTV content ‘ESG Shot for Love,’ 1,111 eco-friendly upcycled scarves will be produced by a social enterprise by recycling tennis ball cases discarded after matches.
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