Lotte Home Shopping Hosts 'K-MAS Live Market' to Promote Consumption of Small and Medium Enterprise Products

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping announced on the 19th that it will hold a special exhibition called 'K-MAS Live Market,' offering discounts on small and medium-sized enterprise (SME) products and providing shopping support funds through all channels including TV, T-commerce, and online until the 26th, ahead of Christmas and the year-end.

As part of a consumption promotion shopping event hosted by the Ministry of SMEs and Startups to revitalize the sluggish domestic market due to the prolonged COVID-19 pandemic and to encourage small business owners, Lotte Homeshopping is conducting special exhibitions such as SME product planning exhibitions and win-win broadcasts (commission-free broadcasts), while also expanding purchase benefits. The popular character 'Bellygom,' with about 500,000 YouTube subscribers and 1 million SNS followers, is featured as the promotional model, using the 'Belly Santa concept' to generate customer interest and attract traffic.

During the event period, a total of 10 billion KRW in shopping support funds will be provided. Twice daily at 9 a.m. and 6 p.m., discount coupons worth 10,000 KRW will be given to the first 50,000 customers. Coupons can be used one per order for purchases over 60,000 KRW. Until the 26th, about 100 products including living goods, fashion, and food will be sold with expanded configurations and benefits through live TV home shopping broadcasts. Exclusive brand products produced on consignment for SMEs such as LBL and Daily Balance will be offered with maximum discounts during broadcasts, and health foods that are popular during the year-end and New Year holidays, such as colostrum protein collagen, lutein, and omega-3, will be intensively promoted with enhanced benefits. On the online mall 'Lotte i Mall,' a special exhibition will be held selling products from about 110 companies selected by the Ministry of SMEs and Startups, including food, daily necessities, and baby products, at discounts of up to 20%.

Earlier, since the 1st, through win-win broadcasts on TV and T-commerce, sales of five excellent SME products such as Korean pork steak, boneless chicken feet set, diffuser set, and pure buckwheat kalguksu exceeded twice the target performance.

Shin Sung-bin, Head of Marketing at Lotte Homeshopping, said, "We have joined the 'K-MAS Live Market' hosted by the Ministry of SMEs and Startups to stimulate consumption weakened by COVID-19 and support small business owners. We hope that events such as providing 10 billion KRW in shopping support funds, win-win broadcasts for SMEs, and excellent product exhibitions will help SMEs overcome their difficulties."

This content was produced with the assistance of AI translation services.