Samsung Fire & Marine Insurance's 'Direct Chak' Website Visitors Increase by 1 Million
[Asia Economy Reporter Oh Hyung-gil] Samsung Fire & Marine Insurance announced on the 17th that its new digital brand 'Direct Chak' has increased homepage visitors by more than 1 million within a month of its launch.
Samsung Fire & Marine Insurance analyzed that the main reason for the increase in homepage visitors was the reflection of customer expectations for the newly revamped homepage and various marketing activities commemorating the launch of the new brand.
Additionally, more than 1.2 million customers visited the homepage to participate in events held alongside the new brand. The events featured nine unique virtual items that cannot be seen anywhere else, such as Honsulkkambu, Tteoksang Glass, Bujangnim-eul Side Mirror, Damakgo Jangtu Gagae, and Nun-euroman Barigate, with participants voting to select the most popular items.
Hot Picks Today
If They Fail Next Year, Bonus Drops to 97 Million Won... A Closer Look at Samsung Electronics DS Division’s 600M vs 460M vs 160M Performance Bonuses
- Opening a Bank Account in Korea Is Too Difficult..."Over 150,000 Won in Notarization Fees Just for a Child's Account and Debit Card" [Foreigner K-Finance Status]②
- Seoul Home Prices Surge as Listings from Multiple Homeowners Dwindle... Largest Rise in 16 Weeks
- Lived as Family for Over 30 Years... Daughter-in-Law Cast Aside After Husband's Death
- "Who Is Visiting Japan These Days?" The Once-Crowded Tourist Spots Empty Out... What's Happening?
A representative from Samsung Fire & Marine Insurance Direct said, "To expand into a lifestyle-oriented platform, it is essential to move away from the existing difficult and rigid image of insurance and become a brand that is more familiar to consumers," adding, "We will strive harder to discover various content and provide services to become a customer-friendly brand."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
