Shinhan Bank Conducts Digital Financial Education for Senior Customers
Providing Various Contents Including Shinhan SOL Usage Guide Using an Interactive Webpage
At the Shinhan Bank Digilog Branch Seosomun located in Jung-gu, Seoul, a concierge staff member is guiding a senior customer on how to use the digital kiosk dedicated to card services.
View original image[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 16th that it will conduct digital financial education for senior customers who are not familiar with using digital devices amid the recent digital transformation in the financial sector.
The senior customer digital financial education will first start offline education targeting senior customers using branches scheduled for consolidation, and then expand to customer-centered branches with many senior users (Nangok, Sillim-dong, Oryu-dong, Hagye-dong, Sinnae-dong). Online education will also be provided sequentially this month through Shinhan Financial Group's integrated financial education platform 'Shinhan Easy.'
The offline education will be conducted by financial education instructors who meet senior customers in person and provide various content such as ▲guidance on how to use mobile banking Shinhan SOL through an experiential webpage ▲instructions on how to use digital devices through videos of the video consultation window called 'Digital Desk.' Practice sessions using tablets and actual digital devices will also be conducted.
In particular, offline education for senior customers using branches scheduled for consolidation will continue until the digital device usage culture among senior customers is established.
Online education will be conducted through Shinhan Easy, which is scheduled to open at the end of this month, with financial content necessary for senior customers such as ▲prevention of financial fraud through non-face-to-face channels ▲issuance and utilization methods of joint certificates.
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A Shinhan Bank official said, "We prepared the education program because we thought digital financial education for senior customers who are not familiar with using digital devices is necessary, as the use of digital devices is increasing even at branches recently."
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