Participants and related personnel from the startups attending the awards ceremony are taking a commemorative photo.

Participants and related personnel from the startups attending the awards ceremony are taking a commemorative photo.

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[Asia Economy Reporter Kwangho Lee] Shinhan Financial Group's startup nurturing program, Shinhan Futures Lab, announced on the 15th that it held the 'Proptech Gamechanger' contest awards ceremony together with Asia F&I and selected a total of seven startups as the final winning teams.


This contest was held to discover startups with high potential to grow into unicorns in the proptech sector, with a total of 140 startups applying.


The contest judging was conducted through document screening and in-depth interviews by a panel of over 30 judges composed of Shinhan Financial, Asia F&I, and external real estate and investment experts, with seven companies advancing to the final round.


In the final round, Generait, a building design AI solution company, won the grand prize (30 million KRW). Zeroground, a space business specialist company, won the excellence award (10 million KRW).


The winning companies are expected to receive prize money along with investments of up to 1 billion KRW. Additionally, they will be selected as official member companies of the 8th Shinhan Futures Lab cohort and receive systematic support such as scale-up assistance.



A Shinhan Financial official said, "We were impressed by the innovative and diverse business proposals from startups in the proptech sector," adding, "We will spare no effort to provide the best support for the startups that won this contest to grow into unicorn companies through strategic collaboration, investment, and nurturing."


This content was produced with the assistance of AI translation services.

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