"Big Data-Based Personalized Product Recommendations" LG Uplus Adds 'Gift' Feature to U+Kok

[Asia Economy Reporter Eunmo Koo] LG Uplus announced on the 15th that it will newly introduce a gifting feature to its big data-based personalized shopping service ‘U+Kok’.

Launched in July this year, U+Kok is a data commerce platform that offers personalized product recommendations 1:1 to customers via text messages or the ‘U+ Members’ application. It continuously enhances its personalized recommendation function by building big data models that predict purchases by product type.

The newly added gifting feature allows customers to select recipients from their KakaoTalk friend list or enter a phone number after purchasing a product, enabling easy gift delivery via KakaoTalk or text message. Customers can reduce the inconvenience of having to confirm and separately enter the delivery address.

Recipients can receive the gift by selecting ‘Receive Gift’ in the message they receive and entering their address within 7 days. Regardless of the recipient’s telecom provider, the gifting feature can be used for all products within U+Kok.

LG Uplus collected customer feedback during the pilot operation period in the first half of this year through U+Kok customer experience group activities, and revamped the user interface (UI) and user experience (UX) along with adding the gifting feature.

To celebrate the launch of the gifting feature, LG Uplus is running various events for U+ Mobile customers until the 20th. First, through the ‘Exclusive Gifting Special Price’ event, a limited quantity of selected products can be purchased at more reasonable prices. Additionally, 500 customers who use the gifting feature once will be selected by lottery to receive a 3,000 KRW discount coupon for U+Kok, and 100 customers who use it two or more times will receive a Starbucks dessert set coupon. When a gift is sent using the gifting feature and the recipient purchases a product on U+Kok, both the customer and the recipient will receive a 3,000 KRW discount coupon for U+Kok.

U+Kok offers a differentiated shopping experience by proposing various products related to customers’ lifestyles beyond existing telecom products, providing about 500 products in 9 categories including lifestyle & health, food, cosmetics & beauty, digital & home appliances at special prices with discounts up to 94%. It is available regardless of telecom provider, and customers with U+ Membership VIP grade or higher receive an additional 3% discount on all products within U+Kok.

An LG Uplus official said, “U+Kok sells high-quality products at the lowest online prices to provide high customer satisfaction,” adding, “We will continue to introduce differentiated features and enhanced benefits as well as the quality and price competitiveness of these products.”

This content was produced with the assistance of AI translation services.