'Better Everyday Life for Everyone'... LG Electronics Sends CES Invitations
'LG World Premiere' to be Held Online on the 4th of Next Month
Introducing Innovative Lifestyles and Future Visions
[Asia Economy Reporter Lee Hyeyoung] LG Electronics announced on the 15th that it has sent out invitations for the ‘LG World Premiere,’ which introduces innovative lifestyles and future visions ahead of CES 2022, the world’s largest home appliance and IT exhibition.
The online ‘LG World Premiere’ will be revealed on January 4, 2022, at 8 a.m. Pacific Time (January 5, 1 a.m. Korea Time), one day before the opening of CES 2022, through the CES website as well as LG Electronics’ website and YouTube channel.
The theme of this ‘LG World Premiere’ is ‘The Better Life You Deserve.’ LG Electronics plans to showcase how customers can enjoy a better daily life by utilizing new products and services tailored to their individual lifestyles.
LG Electronics will participate in CES 2022 using a hybrid method combining both online and offline formats.
The new products and services that LG Electronics will introduce at CES 2022 will be presented through online exhibition halls, while the offline booth will be designed as a space utilizing digital technologies such as augmented reality and virtual reality.
Visitors to the offline booth can use smartphones at various view points installed throughout the space to virtually experience products that have won CES 2022 Innovation Awards and the large-scale OLED sculptures previously showcased at CES.
Additionally, LG Electronics plans to provide about 60 stool-type chairs at the booth and place premium wireless speakers, the ‘LG XBOOM 360,’ throughout the area. Visitors can enjoy various experiences while listening to the year-end season song ‘You Deserve It All,’ released by world-renowned artist John Legend, LG Signature’s brand ambassador, in collaboration with LG Electronics.
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Jungseok Lee, Executive Vice President and Head of LG Electronics’ Global Marketing Center, said, “LG Electronics has continuously pursued innovation so that everyone can enjoy a more comfortable and satisfying life,” adding, “We will sincerely convey how much we are improving customers’ daily lives.”
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