Trade Association Unveils Special Exhibition Hall Utilizing 'Interactive Content'

Introduction of New Media Content with Enhanced User Participation Features

Interactive Content Example [Photo by Korea International Trade Association]

[Asia Economy Reporter Kim Heung-soon] The Korea International Trade Association (KITA) announced on the 15th that it has established a special promotional hall utilizing interactive content on its own B2B online trading platform, 'TradeKorea.'

Interactive content is two-way content that responds to user movements such as touching the screen or moving the device. KITA explained that it introduced this to allow overseas buyers to experience the features and advantages of products by touching and rotating them on the site screen as if playing a game.

This promotional hall showcases excellent products from 20 domestic small and medium-sized enterprises in cosmetics, food, daily necessities, and more. Each content links product and company information with purchase links to support video consultations and export contracts.

The content can be viewed in the 'Trade Show' menu on the TradeKorea site and can be experienced by anyone through mobile devices and PCs without any special equipment.

KITA plans to additionally upload 20 interactive promotional contents for consumer goods to 'Kmall24,' the B2C overseas direct purchase shopping mall operated by the association, by the end of this year.

Kim Hyun-chul, Head of Global Marketing Division at KITA, said, "Interactive content stimulates interest in products and vividly conveys their features and advantages, overcoming the limitations of non-face-to-face marketing," adding, "We will expand support for the production of customer-participatory new media content incorporating innovative technologies to differentiate K-brands."

This content was produced with the assistance of AI translation services.