'HiteJinro Terra Celebrates 1000 Days Since Launch, Surpasses 2.36 Billion Bottles Sold'

Home Channels Up 8% Year-on-Year Despite COVID-19
Consumer Engagement Activities to Continue Expanding Next Year

[Asia Economy Reporter Lim Hye-sun] HiteJinro announced on the 14th that Terra, a clean lager in its third year since launch, has surpassed 2.36 billion bottles sold over 1,000 days (as of the 13th). This equates to selling 27.3 bottles per second (based on 330ml bottles).

Terra, which recorded the fastest shipment of 1 million cases in the shortest period since its launch, shook up the domestic beer market by surpassing 100 million bottles in 100 days, about 300 million bottles in 200 days, and 1.06 billion bottles in 500 days. Despite the challenging circumstances of the intensified COVID-19 situation this year, surpassing 2.36 billion bottles sold over 1,000 days signifies continued growth.

In particular, the company analyzed that Terra increased its market dominance in the home channel (based on January to October) by growing more than 8% compared to the same period last year.

HiteJinro started a new TV campaign on the 2nd and is preparing both online and offline activities.

Next year, the company plans to focus more on strengthening Terra’s inherent competitiveness of the ‘essence of the product’ and to promote Terra’s core concepts of ‘clean’ and ‘real carbonation’ by expanding eco-friendly campaigns and enhancing communication with consumers through various methods.

Oh Sung-taek, Executive Director at HiteJinro, said, “Terra has been recognized by consumers as an icon of innovation in the domestic beer market, continuously growing and leading market changes. In its fourth year next year, we will solidify our market dominance through consumer engagement activities that provide a more differentiated brand experience.”

This content was produced with the assistance of AI translation services.