CU Introduces Membership Points to Milkcoin Exchange Service

On the 14th, CU will launch a service that allows membership points to be exchanged for Milk Coin.

[Asia Economy Reporter Lim Chun-han] CU announced on the 14th that it will launch a service allowing membership points to be exchanged for Milk Coin.

BGF Retail signed a business agreement last September exclusively in the industry with Milk Partners, which operates Milk, a blockchain-based integrated points platform, to link membership points. The Milk application (app) uses its own algorithm technology that adjusts the transaction volume and exchange rate between points in real time according to supply and demand, enabling users to exchange partner points at up to a 30% discount.

Until now, CU points could only be used at CU stores, but the usage has been greatly expanded to hotels, airlines, duty-free shops, online shopping malls, and more affiliated with the Milk app. Pocket CU users can connect by pressing CU points at the top of the main screen and selecting ‘Link Account,’ while Milk app users are automatically linked by selecting CU in the points exchange tab.

To commemorate the launch of this service, an event to earn Milk Coins will be held starting on the 15th. By scratching the scratch card included in the popular CU sandwich package and entering the lucky number on the event page within the Milk app, users can receive 2 Milk Coins. Until the end of this month, a prize event will also be held for customers who link CU in the Milk app and participate in the roulette event.

A BGF Retail official said, “This service is expected to dramatically increase the versatility of CU points, allowing customers to enjoy a wider range of benefits,” and added, “We will continue to introduce various partnership services to provide differentiated shopping experiences.”

This content was produced with the assistance of AI translation services.