Cheil Worldwide Wins 'Advertising Agency of the Year' in 5 Categories
[Asia Economy Reporter Lim Chun-han] Cheil Worldwide announced on the 13th that it won four Gold Awards and one Bronze Award at the ‘Agency of the Year’ selected by Campaign Asia Pacific, a global industry magazine. This is the highest number of awards among domestic companies.
Cheil Worldwide received Gold Awards for two consecutive years in a total of four categories, including two categories where Korean and Japanese advertising agencies competed and two categories targeting domestic companies.
Cheil Worldwide was highly evaluated for expanding its digital business through various efforts for digital transformation, such as effectively converting clients' offline marketing to online amid the ongoing COVID-19 pandemic and developing new digital solutions.
It is also analyzed that strengthening digital-based performance marketing in communication, experience, and commerce, thereby enhancing client satisfaction, led to this award result.
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A Cheil Worldwide official said, “We plan to continuously expand our performance marketing business by strengthening capabilities in digital fields such as data, technology, and content in line with the rapid changes in domestic and international market environments.”
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