CJ OnStyle to Feature 'Coxicle' Year-End Special on Choi Hwajung Show
[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 11th that it will showcase a year-end special lineup of the tumbler brand 'Corkcicle' on the Choi Hwajung Show on the 15th.
'Corkcicle' is a brand that originated in Florida, USA. It is characterized by excellent thermal insulation and cooling effects, along with a unique design and colors reminiscent of wine bottles. Its flagship product, the 'Canteen,' gained public recognition after being introduced as a great gift by Oprah Winfrey, selling 2.5 million units in 31 countries within just one year of its launch.
CJ OnStyle stated, "Domestically, the Choi Hwajung Show has elevated 'Corkcicle' to a famous brand," adding, "In March 2017, the global distributor 'Smile Morning' took charge of official import and distribution in Korea, and in November of the same year, the Choi Hwajung Show aired 'Corkcicle' as a single product during a premium time slot, resulting in a quick sell-out," they explained. Since then, 'Corkcicle' has sold out nine consecutive times exclusively on the Choi Hwajung Show, achieving sales of 270,000 units.
The broadcast on the 15th will feature a rich lineup and benefits to celebrate the year-end. During the live broadcast, two types of the Canteen 470ml (Turquoise, Flamingo), two types of the Canteen 270ml (Lemonade, Cardinal), one type of the Sports Canteen 600ml (Matte Black), and separate lids for the Sports Canteen will be available for purchase. Corkcicle’s Canteen products boast not only elegant designs but also a double vacuum stainless steel construction that prevents condensation caused by temperature differences inside and outside, maintaining thermal insulation and cooling effects for 24 hours.
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Jiman Park, CEO of Smile Morning, said, "Through close collaboration with CJ OnStyle, 'Corkcicle' has established itself as a fashion item encountered in daily life in Korea, and it has now grown to be the country where new products can be seen first after the United States." He added, "To celebrate the year-end, we have prepared a variety of configurations for the broadcast so that families and friends can fully enjoy the charm of 'Corkcicle.' Please look forward to it."
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