CJ CheilJedang "Eat Bibigo and Get a LeBron Uniform"... Online Promotion Underway

[Asia Economy Reporter Seungjin Lee] CJ CheilJedang is holding its first event for domestic consumers since signing a global marketing partnership with the LA Lakers.

CJ CheilJedang announced on the 10th that it will hold an online special exhibition called ‘Bibigo X LA Lakers’ on its official mall CJ The Market, offering discounts on popular Bibigo products and giving away LA Lakers basketball uniforms and SPOTV NOW premium passes.

The special exhibition, running until the 31st, offers up to 30% discounts on popular Bibigo products and four special sets: ‘Handmade Dumpling House New Menu Set,’ ‘King Dumpling Set,’ ‘Soup Dish Set,’ and ‘Hearty Porridge Set.’ In addition to product discounts, special prizes are prepared. Among consumers who purchase the special sets, three will be selected by lottery to receive LA Lakers uniforms of LeBron James and Anthony Davis. Also, 200 people will receive a 3-month premium pass for the sports OTT service SPOTV NOW.

From now until January 5th next year, a figure exhibition titled ‘Connected! #WithFingertips’ will be held at Common Ground in Seongsu-dong, Seoul. Visitors can see various sizes of LA Lakers player figures personally created by figure artist Coolrain.

A prize giveaway event will also be held. Visitors who post various sights of the exhibition on Instagram with the hashtags ‘#WithFingertips,’ ‘#Bibigo,’ and ‘#Coolrain’ will receive a Bibigo 3-piece set (Bibigo Spam Budae Jjigae, Korean Beef Porridge, Kimchi Fried Rice). Additionally, six people will be drawn weekly during the exhibition to receive LA Lakers uniforms as gifts.

A CJ CheilJedang official said, “We prepared this event to share Bibigo’s sincerity connected through ‘fingertips,’ the craftsmanship of the artist, and the emotion and passion of the LA Lakers,” adding, “As the first domestic event since partnering with the LA Lakers, we will continue to approach consumers with more meaningful events starting with this one.”

This content was produced with the assistance of AI translation services.