"Captivating Even General Customers"... CU's Vegetarian Series Tops Mobile Pre-Order Sales
On the 9th, a customer is picking up a vegetarian series product at the CU BGF Building Store in Gangnam-gu, Seoul.
View original image[Asia Economy Reporter Lim Chunhan] CU announced on the 9th that the ‘Vegetarian Series 4th Edition’ products have achieved a triple crown on the membership application (app) ‘Pocket CU’.
According to CU, from the 1st to the 8th of this month, the top two reservation purchase sales in the triangle kimbap category on Pocket CU were taken by the ‘Vegetarian Tuna Mayo Triangle Kimbap’ and the ‘Vegetarian Jeonju Bibim Triangle Kimbap’. Following them, the ‘Unlimited Vegetarian Triangle Kimbap’ introduced in the previous Vegetarian Series 3rd Edition ranked third.
In the kimbap category, the ‘Vegetarian Mayo Yubu Sushi’ and ‘Vegetarian Mayo Kimbap’ are competing for first and second place. Both products emphasize their uniqueness by using 100% plant-based ingredients, surpassing the reservation purchase quantity of regular tuna kimbap by as much as 5.5 times. In the lunchbox category, the ‘Vegetarian Ball Pasta’, flavored with alternative meat and vegetarian sauce, ranked first in reservation purchases just about two weeks after its release. Among customers who reserved and purchased Vegetarian Series products through Pocket CU, 88.7% repurchased products from the same series, and all products in the Vegetarian Series 4th Edition have received a perfect 5-star rating in Pocket CU reviews.
An analysis of accompanying purchases by customers who bought vegetarian products at stores showed that 74.1% of buyers also purchased general products such as cup noodles, hot bars, cheese, and milk. This is interpreted as non-vegan general consumers purchasing vegetarian convenience foods due to curiosity about the taste or vegetarian products.
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A BGF Retail official said, “The Vegetarian Series products, which were planned to satisfy the demand of some customers, have gained a reputation as healthy products, satisfying the tastes of both vegans and general customers,” adding, “We will continue to lead the popularization of vegetarian products by combining recipe development know-how with new vegan trends.”
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