Gwangju Nam-gu Builds 'Large LED Media Wall' at Baegun Square

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Nam-gu, Gwangju (Mayor Kim Byung-nae) plans to showcase a media facade using laser beams to revitalize the economy around Baegun Square and create a nighttime scenic attraction. As the second project in the field of media art, they are launching the construction of the ‘Baegun Square Media Wall,’ which combines 3D technology and LED displays.

On the 8th, Nam-gu announced that it will officially promote the ‘Baegun Square Media Wall’ project, which involves installing a large LED display and an operating system on the outer wall of the Nam-gu General Office building to continuously present media art fused with 3D technology in the Baegun Square area, the center of southern Gwangju.

Similar to Times Square in New York, the plan is to build a platform concentrated with content technology around Baegun Square, establishing it as a landmark of Gwangju. In terms of urban regeneration, the project aims to connect the previously disconnected Green Road Park via an aerial walkway linked with the media facade, creating a square where people, culture, and space harmoniously blend.

Nam-gu plans to invest 5 billion KRW in the Baegun Square Media Wall project, targeting completion by July next year.

The LED display will be shaped like an ‘L’ with a width of 45.3 meters and a height of 9.2 meters, installed on the 4th and 5th floors of the outer wall facing the main entrance of the Nam-gu General Office building.

Content production to be showcased on the Baegun Square Media Wall will also be actively developed.

It will feature the ‘Mudeungsan Tiger’ content, symbolizing the city of light and culture known for its spirit and artistic heritage, as well as the bravery of General Kim Deok-ryeong of Chungjanggong, represented by a tiger. This will be produced as a realistic content using anamorphic illusion (optical illusion) combined with 3D technology.

Additionally, to provide Gwangju citizens with diverse visual experiences and information, public art works, smart city information, and administrative updates from both the city and district will be broadcast through the LED display.

A Nam-gu official stated, “As seen in examples like New York’s Times Square, Japan’s Shinjuku, and Seoul’s SM Town COEX, media art has the power to attract people,” adding, “We will present the transformed Baegun Square to the citizens of Gwangju through the combination of people, art, and space.”

This content was produced with the assistance of AI translation services.