Gangjin Rice Oat Gochujang Enters Hyundai Department Store... Captivating Consumers' Taste Buds

Capturing Both Taste and Health... A Sensational Hit

Rice Oat Gochujang by Gangjin Doenjang Agricultural Cooperative ⓒ Asia Economy

[Gangjin＝Asia Economy Honam Reporting Headquarters Reporter Kim Yong-su] Jeollanam-do Gangjin-gun announced on the 8th that the ‘Gangjin Oat Gochujang’ by Gangjin Doenjang Agricultural Cooperative Corporation is now available at Hyundai Department Store.

Recently, as the popularity of Korea’s representative spicy health food gochujang and one of the world’s top 10 foods, oats, has been rising, Gangjin Doenjang Agricultural Cooperative Corporation (CEO Choi Hyang-sim) succeeded in entering Hyundai Department Store with ‘Gangjin Oat Gochujang’ made from Gangjin-grown oats.

Gangjin oats have been recognized nationwide for their top quality due to the clean natural environment and abundant sunlight, and recently received legal rights by registering the geographical indication collective mark with the Korean Intellectual Property Office.

Since last year, Gangjin-gun has been developing and selling various processed foods such as oat noodles, gochujang, powdered grain drinks, and powders.

In particular, CEO Choi Hyang-sim launched a ‘Gochujang Making Set’ that allows consumers to make oat gochujang at home, targeting the DIY product trend that gained popularity during the prolonged COVID-19 pandemic, achieving sales of 200 million KRW through a public home shopping broadcast.

Meanwhile, Gangjin-gun produces 2022 oats on 695 hectares with 251 contracted farms in the region, developing into the largest oat production area in Korea.

Various premium Gangjin oat products can be purchased on the Chorok Mideum website and customer center.

Gangjin＝Asia Economy Honam Reporting Headquarters Reporter Kim Yong-su kys86120@asiae.co.kr

This content was produced with the assistance of AI translation services.