Gmarket Ranks No.1 in National Customer Satisfaction Index (NCSI) for 8 Consecutive Years

At the National Customer Satisfaction Index (NCSI) No.1 company certification ceremony held on the 7th at Lotte Hotel in Jung-gu, Seoul, (from left) Minseok Seo, Head of Communications at Gmarket, and Wanki Ahn, Chairman of the Korea Productivity Center, are posing for a commemorative photo.

[Asia Economy Reporter Yuri Kim] Gmarket announced on the 8th that it was selected as the No. 1 in the e-commerce service sector in the '2021 National Customer Satisfaction Index (NCSI)' survey conducted by the Korea Productivity Center. This marks the 8th consecutive year of winning first place.

The NCSI is an indicator that reflects the satisfaction level directly evaluated by customers who have experienced a product or service. Gmarket stated that it received high scores in all areas including customer expectation levels, perceived quality, perceived value, and loyalty in the e-commerce service sector. It was highly evaluated for providing various services that enhance the customer shopping environment and convenience, and for contributing to the creation of a customer-centered distribution environment.

Since April, Gmarket has been conducting live commerce through partnerships with various mega brands. The real-time entertainment-type live commerce program "Jangsaui Shindong" is a new concept program incorporating entertainment elements in collaboration with CJ ENM. "Jangsaui Shindong," which premiered in May, received more than expected positive responses and increased its broadcast schedule from early July.

Customer convenience such as fast delivery has also been strengthened. The 'Sellerplex' introduced this year to enhance fresh food delivery has received favorable reviews. It has been recording a monthly growth rate of 40% since its launch. It is a next-day delivery logistics service where products are shipped directly from the logistics centers of fresh food sellers registered in Gmarket's fulfillment service 'Smile Delivery' and delivered to customers.

Gmarket allows customers to customize their screens according to their interests under the concept of "Tailored for Me Now." In addition, in May, it launched a new service called 'Smile Club Biz' that provides practical discount benefits to business members. This service surpassed 100,000 cumulative members within four months of its introduction.

Gmarket said, "We are also leading efforts to revitalize online sales channels for sellers," adding, "We are regularly conducting promotions such as 'Euratchacha Uri Nongsanmul' launched in partnership with the Ministry of Agriculture, Food and Rural Affairs and the Korea Agro-Fisheries & Food Trade Corporation (AT), not just as one-time events, and these have received positive responses from consumers."

This content was produced with the assistance of AI translation services.