Emart24 Selects 'C.H.A.N.G.E' as This Year's Convenience Store Keyword

On the 8th, Emart24 selected 'C.H.A.N.G.E' as this year's convenience store keyword.

[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 8th that it has selected ‘C.H.A.N.G.E’ as this year’s convenience store keyword. C.H.A.N.G.E stands for ▲Collaboration ▲Home life ▲Antivirus ▲New tech ▲Global ▲Environment, Social, and Governance (ESG), representing the changes in daily life caused by COVID-19 while also expressing hope for a positive transformation of the current situation.

This year saw active ‘collaboration’ between the convenience store industry and other sectors. In July, Emart24 partnered with Hana Financial Investment to launch the Stock Lunchbox, which randomly gifts one share of stock with the purchase of a lunchbox, gaining explosive popularity. Additionally, the Ppurinkle product, launched in collaboration with chicken company bhc, has become a top 5 bestseller in various product categories through word of mouth.

Following last year, the ‘Home life’ trend, including home drinking, continues to spread. From January to November this year, Emart24 sold 2.3 million bottles of wine, surpassing last year’s total sales of 1.7 million bottles. Emart24 set a sales target of 3 million bottles for this year and is conducting aggressive discounts and emotional marketing throughout December.

There was also strong demand for products related to COVID-19 ‘infection prevention.’ Masks, which recorded an 8.7-fold increase in sales last year, continue to sell steadily this year, and hand sanitizer sales from January to November increased by more than 30% compared to the same period last year.

Emart24 is conducting various experiments, such as introducing a fully smart store equipped with ‘new technology’ and an AI-based unmanned liquor vending machine. The fully smart store, launched in September at Starfield COEX in Seoul in partnership with Shinsegae I&C and the Ministry of Science and ICT, utilizes Shinsegae I&C’s retail tech including AI, computer vision, sensor fusion, voice recognition, and cloud POS to implement automatic payment technology.

Despite the global COVID-19 situation, Emart24 has also achieved ‘global expansion.’ At the end of June, Emart24 opened its first store in Malaysia in partnership with a local company, and the number of stores has now increased to nine. The goal of opening 10 stores this year is expected to be easily achieved.

Efforts were also made toward eco-friendly and social contributions as part of ‘ESG management.’ Emart24 introduced label-free bottled water and held a customer participation forest creation event in collaboration with BNK Gyeongnam Bank and Triple Planet. On the 2nd, Emart24 jointly conducted the Samjin Donation Campaign with SSG Landers and donated the collected funds to the Incheon Community Chest of Korea.

This content was produced with the assistance of AI translation services.