Bloomberg: "iPhone 13 Supply Shortage Dampens Consumer Demand"

[Image source=Reuters Yonhap News]

[Asia Economy Reporter Kwon Jae-hee] Apple is now facing another issue, not global supply shortages but a slowdown in demand for the iPhone 13. Analysts suggest that the supply chain crisis has led to a decline in demand.

On the 2nd (local time), Bloomberg reported that Apple recently informed its component suppliers that demand for the iPhone 13 is lower than expected.

Bloomberg, citing sources familiar with the matter, reported, "Apple said that demand for the iPhone 13 has weakened," adding, "This is a sign that some consumers have given up trying to purchase hard-to-find items."

Apple had already reduced its iPhone 13 production target for this year by up to 10 million units from the original 90 million due to component shortages. However, there was hope that the shortfall would be sufficiently made up next year as supply was expected to improve.

Apple analysts predicted that sales in the last quarter of this year (October to December) would increase by 6% to reach $117.9 billion. However, this figure is significantly different from the initial forecasts made by Apple and Wall Street. It is analyzed that product shortages and delivery delays made it difficult for consumers to obtain the iPhone 13, leading them to give up on purchasing altogether.

Apple has not issued any specific statements regarding this matter.

Apple’s suppliers, mostly located in Asia, saw their stock prices fall sharply following these reports. In Korea, LG Innotek dropped 11%, Hong Kong-listed AAC Technologies Holdings fell 4.8%, and Japan’s TDK declined by 4.8%.

This content was produced with the assistance of AI translation services.