Starbucks Launches 'Byeol-ui Byeol Sandwich' Created Together with Customers

[Asia Economy Reporter Seungjin Lee] Starbucks Coffee Korea will launch the ‘Byeol-ui Byeol Sandwich,’ a sandwich made with a cooking method directly chosen by customers, at stores nationwide starting from the 2nd.

The ‘Byeol-ui Byeol Sandwich’ was created through the ‘YES or NO Sandwich’ event, a customer food development event held for about two weeks last August. Approximately 400,000 customers participated, selecting their preferred recipe from options presented at each of the seven stages, from stage 1 to stage 7, to complete the sandwich.

The ‘Byeol-ui Byeol Sandwich’ is made with a total of seven recipes directly chosen by customers: stage 1 bread, stage 2 fried chicken, stage 3 bacon, stage 4 romaine, stage 5 mozzarella cheese, stage 6 crazy garlic flavor, and stage 7 cheese sauce, adding special meaning to the product.

The sandwich’s name was also selected through a public contest. It reflects the meaning of ‘star,’ which is Starbucks’ symbol and offers various benefits to customers, as well as the idea of a unique sandwich in the world made by customers’ choices blending various ingredients.

To celebrate the launch of the ‘Byeol-ui Byeol Sandwich,’ Starbucks will hold an additional star accumulation event until the 8th, awarding up to six stars to all Starbucks Rewards members.

Meanwhile, to commemorate its 22nd anniversary this year, Starbucks launched a special event where customers could participate directly in menu development to provide a new kind of enjoyment. In June, through the ‘YES or NO, Frappuccino’ customer beverage development event, Starbucks introduced the ‘Bamilkaku Frappuccino,’ completed with recipes chosen by customers. About 350,000 cups were sold during the two-week sales period, receiving positive responses.

This content was produced with the assistance of AI translation services.