Kia Sells 222,000 Units in November... Semiconductor Supply Shortage Continues

[Asia Economy Reporter Changhwan Lee] Kia announced on the 1st that it sold 222,232 units globally on a wholesale basis last month. This figure represents a 13.3% decrease compared to the same period last year.

Kia sold 46,042 units domestically last month, down 8.9% from the same month last year. The best-selling vehicle last month was the Sportage, with 7,540 units sold.

Passenger models sold a total of 16,905 units, including 4,483 units of the K5, 4,417 units of the K8, and 3,028 units of the Ray. RV (recreational vehicle) models, including the Sportage, sold a total of 23,019 units, with 4,903 units of the Sorento, 3,395 units of the Carnival, and 3,012 units of the Seltos.

Commercial models sold a total of 6,118 units, including 5,916 units of the Bongo III, combining buses and trucks.

Overseas sales during the same period recorded 176,190 units, a 14.3% decrease compared to the same month last year.

Among overseas sales by model, the Seltos was the top-selling model with 22,929 units sold, followed by the Sportage with 20,992 units, and the Pride (Rio) with 17,115 units.

A Kia official stated, "Although management uncertainty continues due to semiconductor parts supply disruptions and the resurgence of COVID-19, we will minimize the impact of supply delays by adjusting vehicle production schedules, prioritizing the production of models that can be delivered quickly."

He added, "In fact, vehicle production has been increasing since September," emphasizing, "We will strengthen sales momentum by leading with recently launched competitive new models such as the EV6, K8, and the 5th generation Sportage."

This content was produced with the assistance of AI translation services.