Despite the Severe Cold, Golf Apparel 'Popular'... Shinsegae Department Store, Sales Up 61% YoY

On the 1st, customers are shopping at 'Style Golf,' a golf apparel curated store at Shinsegae Department Store Gangnam Branch in Seoul.

[Asia Economy Reporter Lim Chun-han] Recently, despite the severe cold weather below freezing, the number of people enjoying golf has increased, leading to a rise in golf apparel sales at department stores.

According to Shinsegae Department Store on the 1st, golf apparel sales last month grew by 61% compared to the same period last year. From January to October this year, golf apparel sales among the MZ generation (Millennials + Generation Z) also increased by 60% compared to the previous year. This is analyzed to be due to the growing demand for winter rounds at reasonable prices.

While functional clothing was previously popular, recently, consumption combining fashion has increased due to social media (SNS) certification culture. Considering this trend, Shinsegae Department Store launched the golf apparel select shop 'Style Golf' both online and offline, and Daejeon Shinsegae Art & Science will hold a golf-related product discount event from the 3rd to the 9th.

A Shinsegae Department Store official said, "As the number of MZ generation golfers interested in winter golf increases, golf apparel is showing good performance even in cold weather. We will continue to strive to introduce differentiated brands tailored to various lifestyles."

This content was produced with the assistance of AI translation services.