VIPS Expands Premier Stores... Opens Banpo Station Branch in Seoul and Suseonggyo Branch in Daegu

VIPS Premier Seoul Banpo Station Branch.

[Asia Economy Reporter Moon Hyewon]CJ Foodville's Vips announced on the 30th that it has renewed and reopened the ‘Seoul Banpo Station Branch’ and the ‘Daegu Suseonggyo Branch’ as Premier stores.

Vips Premier is a specialized store that maximizes premium elements to provide high-class dining services. Since 2019, Vips has renewed its first store, the ‘Deungchon Branch,’ into a Premier type, confirmed its success potential, and has been expanding stores in key locations. The ‘Mokdong 41 Tower Branch,’ located in the landmark 41 Tower in Mokdong, as well as the Gwangju ‘Gwangcheon Branch,’ Anyang ‘Bisan Branch,’ and Incheon ‘Yesulhoegwan Branch’ have established themselves as symbolic spaces in their regions beyond family restaurants.

The Seoul Banpo Station Branch boasts high accessibility as it is located near Seoul Subway Line 7. During weekday dinner times and weekends, unlimited wine and draft beer are offered, allowing customers using public transportation to enjoy alcoholic beverages without burden.

The Daegu Suseonggyo Branch is a standalone store with 228 seats and more than 100 parking spaces. In Daegu’s Suseong District, large apartment complexes, department stores, and universities are located, so it is expected to attract not only families but also many young customers in their 20s and 30s.

Vips Premier offers a special dining experience with delicately prepared menus made from carefully selected ingredients and an elegant atmosphere. The premium steak boasts excellent marbling and is enhanced with the smoky aroma of wood charcoal for the best flavor. You can enjoy a variety of menus including barbecue dishes grilled over a woodfire grill, various garnishes, and seafood steamed on the spot.

In the ‘Premium Charcuterie Zone,’ which has enhanced expertise, unlimited servings of four types of wine, draft beer, and special non-alcoholic beverages are provided to suit your taste. Charcuterie refers to meat products that have undergone processes such as salting, smoking, and drying.

Both stores feature interiors reminiscent of luxury hotels. There are specially prepared private two-person window view seats where customers can enjoy meals while admiring the open view through the windows. The Banpo Station Branch newly introduced arch-wall train booth seats ideal for private enjoyment and semi-open rooms reflecting the store’s high demand for gatherings.

This content was produced with the assistance of AI translation services.