VT GMP "VT Cosmetic Continues 4 Years of Growth Despite COVID-19"

[Asia Economy Reporter Jang Hyowon] VT GMP's cosmetic division VTCOSMETICS announced on the 29th that its 'Cica Daily Soothing Mask' and 'Cica Cream' were once again named in Japan LOFT's 'Best Cosme 2021'.

Best Cosme, an annual event held by LOFT, one of Japan's top three variety shops, is an award that selects items that have attracted attention not only from general consumers but also from buyers, influencers, and famous Japanese personalities.

In this year's 'LOFT Best Cosme 2021', VTCOSMETICS' flagship Cica line's 'Cica Daily Soothing Mask' took first place, and 'Cica Cream' ranked fifth.

Additionally, in the overseas product category of Rakuten's '2021 Rakuten Annual Ranking', Japan's largest online platform, the 'Cica Daily Soothing Mask' took first place, and during the mega discount event held on Qoo10 Japan from the 17th, VTCOSMETICS' 'Cica Daily Soothing Mask' ranked second in the overall ranking.

A representative of VTCOSMETICS stated, "It has gained the trust of Japanese consumers and has established itself as an essential item in daily life," adding, "We plan to further solidify our position as a brand encompassing both online and offline."

Meanwhile, while other small and medium-sized cosmetic companies have experienced negative growth after COVID-19, VTCOSMETICS recorded its highest-ever performance in the third quarter of 2021 based on growth in the Japanese market. This marks four consecutive years of steady growth, standing out among small and medium-sized cosmetic brands. Based on this growth, VTCOSMETICS is expected to record its highest sales and profits in 2022 and show high growth through 2023.

This content was produced with the assistance of AI translation services.